Ditch the brochures, bags, paper surveys and anything else that needs to be transported by planes, trains and automobiles and you will have eliminated the number one waste producer.
Pallets and pallets of brochures make their way to every trade show. Just think of the number of steps from tree to paper to printer to event to hotel room trashcan to landfill a brochure must travel. And never once in that process letting the business know a qualified person might be reading it.
We like a process that allows someone to express interest and then review the brochure or content electronically which, in turn, notifies the business that out of the 1,000 people they met at show, which 100 are most interested by their reviewing the electronic materials during and after the show.