BusyEvent uses social media for both promotional purposes as well as a tool for clients to get insights to their events and to encourage participation. But, as exciting as some of the tools are, it's not about the tools - it's about their uses and above all else, "it's the content"!
So when we hear about all the "social media buzz" and watch as people go frothing at the gills about Twitter, Flickr, Blogr, Shopr, et alr, it reminds us of Web 1. Remember when the web was going to kill bricks-and-mortar? Remember when the web was going to kill movie going? Remember when the web was going to kill TV and commuting to work and talking with people?
Yeah, not so much.
So, it was with great interest that we read, "Debunking Six Social Media Myths", from Business Week Magazine written by B.L. Ochman, the president of Whatsnexonline.com.
BL's basic premise, learn from the past and remember, "free aint' what it used to be".