Recession Proofing Your Events

Apryl Asks: I am currently working on a meeting/convention planners publication and am in search of ways to recession-proof meetings and conventions.

BusyEvent Answers: Over the years we've experienced under economic pressure and a demand for greener meetings that planners, attendees and sponsors want to be able to extend a 2-4 day expo into lasting communications to get the most out of their investment.

Recession-proofing an event is a combination of offering attendees an experience they cannot find anywhere else, vendors high-quality opportunity tracking, sponsors a chance to get qualified exposure to their brands and a lower overall cost to operate an event for producers.

A recession will force people to be more selective of where they will invest their time and money. All parties involved will always need the expo experience to advance their success.